American Crew Fiber Shampoo penetrates deeply into the structure of the hair, strengthening it from the inside and restoring its natural strength and health. Specially formulated for men, this shampoo acts as a pre-styling treatment, giving shine and bringing dull strands back to life without encumbrance. It increases the elasticity of the hair, improves its texture, and at the same time gently cleanses and balances the microbiome of the scalp. Main benefits: Strengthens hair and restores it from the inside Supports a healthy microbiome of the scalp The vegan formula moisturizes and adds shine. Preparing your hair for styling