Shampoo for gentle gentle cleansing of lightened, bleached hair, preventing drying, yellowing and fading of cold blonde. Thanks to the intense violet pigment, the shampoo neutralizes unwanted yellowness and gives the color a noble silver tone. Wheat protein penetrates deeply into the hair cortex, strengthens and restores its natural structure, and forms a “protective screen” from daily stress during combing and styling. Viola flowers prevent color from fading, maintaining the richness of light shades. Natural betaine increases the moisture-holding capacity of hair, increasing the elasticity and flexibility of damaged hair, thereby preventing breakage and split ends. The shampoo is most effective in combination with the blond revive tint conditioning mask for cool blonde shades. The result is a brilliant cool shade of blonde and healthy, shiny hair.