The brand uses a scientific approach in product development. It follows the principles of minimalism and complete openness to customers: it does not hide products behind opaque bottles and complex designs. We believe that skin care cosmetics should be effective, so we carefully select each active component for the composition of our products. We carefully check each ingredient for safety and effectiveness in our own laboratory. We follow strict quality control protocols in production and test each product on a focus group. We support the initiative of reasonable consumption and the use of recycled raw materials in the production of packaging. All containers used in our products are recyclable: from dispenser waste and aluminum caps to bottles.