PREFERENCE hair dye – premium coloring quality! It was created by leading experts from L'Oréal Paris laboratories in collaboration with professional colorist Christophe Robin. As a result of research, a unique paint composition was developed, based on more voluminous coloring pigments. Permanent dye is able to stay in the hair structure longer, creating a unique bright color that is resistant to washing out and dullness. Benefits: Long-lasting, radiant color 8 weeks of shine and shine Anti-color fading technology Complete gray coverage Leaves hair soft and silky Color enhancer balm for up to 6 uses