Maybelline New York is much more than just affordable, ultra-modern cosmetics that are “at the cutting edge of fashion” and the beauty of the metropolis. The brand reflects the true energy, image and style of New York. Today Maybelline New York is the number one brand in the world and is represented in more than 90 countries. Maybelline New York is everything that the brand is today: its size, its color, its success, plus the features inherent in New York: attractiveness, uniqueness and captivation. For almost a century, Maybelline New York has been helping women feel more beautiful! The purest natural pigments of lipstick give lips a seductive, rich color. Honey nectar smoothes the skin of the lips and gives a feeling of tenderness. Vitamin E softens and moisturizes lips throughout the day.