Clean and moisturized skin: Always apply fragrance to clean skin. Use body lotion before applying to prolong the fragrance's durability. For optimal effect, choose a body lotion with the same fragrance as your perfume. Expert advice Do not rub the fragrance: Avoid rubbing the perfume into the skin, as this may prevent the fragrance molecules from opening properly and completely. Scented clothes: To prolong the fragrance, spray a small amount of perfume on clothes, especially if you have sensitive skin. Keep in mind that this may damage delicate materials. Spraying: For easier and more uniform application, you can spray perfume into the air and pass through the resulting haze. This will create an exquisite fragrance distribution that will feel like a light drizzle.