Rubellite 165 is a rich berry—ruby shade with a deep reddish-crimson tone, which has a slight purple sheen. A lipstick with a shiny finish is not a gloss lipstick, but an expressive reflection gloss that gives your lips volume and a fresh look. The formula is very creamy and comfortable: when applied, it does not roll off, does not feel heavy or sticky. It moisturizes well, thanks to waxes / oils, and does not emphasize small cracks. The coating is medium—full from the first layer; you can create a richer color by applying the second one. Durability is above average: the color remains even after a light snack, although the shine may fade slightly.