Permanent cream hair dye in ultra-ashy shades for blondes and brunettes Excellence Cool Creme 7.11, Ultra Ashy Blonde - 100% gray coverage and triple care for the scalp and hair: 1. Protective cream hair dye with ultra-ashy pigments, enriched with Pro-Keratin and protective serum to protect hair during coloring. Rich and lasting cool color; 2. Delicate purple shampoo after coloring with a mild pH delicately cleanses the scalp and hair, washing away any remaining dye from the hair. A new care ritual designed specifically to enhance color radiance and maintain a beautiful cool tone for a long time after coloring Excellence Cool Cream; 3. Violet anti-yellow mask neutralizes unwanted yellow and red tones over time thanks to a unique combination of violet pigments and makes hair soft and shiny without weighing it down.