A firming shampoo specially formulated to reduce breakage and cross-section of the ends of the hair. The combination of keratin and argan oil helps strengthen hair from root to tip, making it more elastic, smoother and noticeably healthier. Strengthens brittle hair and reduces the cross-section of the ends Restores elasticity to hair and combats the effect of fluffiness Ideal for damaged hair due to frequent styling or combing. Rich texture with exotic aromas of orange, pineapple and amber The formula is free of: Sulfates and parabens Key Ingredients: Keratin – strengthens hair and prevents breakage Argan oil – moisturizes and smoothes