Wella Professionals Color Recharge Cool Blonde is a neutralizing shampoo for cool blonde shades, designed for bleached, colored or bleached hair. Gently cleanses, neutralizes yellowness and brassiness, making hair more radiant and shiny. Features: - Contains purple pigments that neutralize yellow and copper tones, giving a cooler shade. - Contains moisturizing and nourishing ingredients that make hair soft, shiny and radiant. - protects against the negative effects of the environment. - does not contain sulfates, which can dry and damage.