PURE COLOR is an explosion of pure color. Pure pigments instantly transform lips. Full coverage and weightless creamy texture to create a satin couture look and a nude lip feel. Easy sliding for highly precise and reliable application in one motion. PURE CARE is an intensive care formula with an 80% smoothing lip care base, concentrated on ceramides, tuberose and prickly pear extracts from Urik's Community garden. Protection and comfort for up to 16 hours*. Lips become softer and smoother with each application.