Paradigme, Prada's new signature fragrance for men. A fragrance that challenges conventional wisdom with one simple question: What if there's another way? An invitation to dare, experiment, and discover new perspectives. Paradigme Eau de Parfum unites refinement and avant-garde in an unexpectedly masculine ambery-woody composition. The fragrance opens with the warm sensuality of ambery woods, composed of Peru balsam, benzoin resin, and powerful guaiac wood. At the heart lies an iconic green Bourbon geranium, this time reinvented with floral, rose-like facets that unfold on a melting heart of Calabrian bergamot and airy musk accords that elevate the entire composition. Confidence is Reinvented as curiosity, strength as subtlety, and success as the freedom to create your own paradigm. A different way to approach a perfume. A new perspective. A new way of thinking, acting, and being. Paradigme is an elevated anagram of Prada, a direct dialogue with our feminine icon: Paradoxe. A different way to compose a fragrance, Paradigme Eau de Parfum revisits the traditional approach to perfume creation. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting classic fragrance architecture. They created from the bottom up, following an inverted pyramid. A symbolic reflection of the iconic Prada triangle logo itself. The result is an avant-garde yet highly refined Ambery Woody fragrance where enveloping warmth blends with invigorating freshness. "The obsession behind this creation was audacity—daring to challenge classicism and present a new model, more sensory and magnetic." Marie Salamagne, Master Perfumer. Fragrance Notes: • Fragrance Family: Amber, Woody • Top Note: Heart of Calabrian Bergamot • Middle Note: Bourbon Geranium • Base Notes: Amber Woods